ImmerseI completely immerse myself into a given business and industry, understanding it from the eyes of the stakeholder, the investor, the business, the consumer.
DefineI assess the current goals and challenges by bringing together the stakeholders as well as all relevant departments of a business. I then facilitate the scoping of goals and restrictions, working in a collaborative manner so that the given problem is thoroughly defined.
AnalyseI analyse the data that exists, both qualitative and quantitative and work with product teams to come up with hypotheses on a given problem. I facilitate the research to provide further answers to a lot of these questions, optimising for efficiency at every given step.
IdeateCombining data, internal knowledge and our working hypotheses, I facilitate collaborative thinking through cross functional sessions that empower ideation.
ValidateI validate our assumptions by prototyping and exposing the generated ideas to both end users as well as team members. I strive for efficient validation to avoid building the wrong solutions, or the right solutions for the wrong problems.
DesignAfter having validated our assumptions, I craft polished experiences that are functional, branded, intuitive and memorable.
MeasureI measure the results by working closely with product, data & analytics teams, focusing on key performance indicator changes and trying to understand the reasons behind them.
ScaleI strive for scalability by working with a systematic approach, using design systems and component driven design to ensure long term impact.